随着全球贸易的日趋自由化,我国对外贸易呈现出高速增长的良好态势。如何找到一个合理、有效的渠道让企业走进国际市场?参加海外展无疑是一条捷径。很多企业在准备开拓一个新市场的时候,首先就是寻找在这个市场有没有适合自己的展览会;尤其是一些在国际领域或是在本行业中具有相当声誉的展会,如美国国际广告展(ISA)、迪拜广告展等等,都是许多企业竞相参加的热点展会。企业通过展览会这个平台,可以获得更多客户,进而寻找到自己在国外的代理商或是设立国外的分公司,逐步打进国际市场。为了鼓励中小企业以展览会的形式走向世界,中国上海广告设备器材供应商协会组织业内企业出国参加世界知名的十几个广告展,足迹将遍布迪拜、波兹南、奥兰多、日内瓦、新加坡、圣保罗、墨西哥、约翰内斯堡、马德里、阿布扎比、莫斯科、曼谷以及伊斯坦布尔。以下就将对这十几个展会及其地区广告市场状况一一作简要介绍。 With the gradual liberalization of global trade, China’s foreign trade has shown a good momentum of rapid growth. How to find a reasonable and effective way for enterprises to enter the international market? To participate in overseas exhibition is undoubtedly a shortcut. When preparing to open up a new market, many companies look for ways to find out whether there is a fair for themselves in this market, especially in the international arena or have a reputation in the industry such as the International Advertising Exhibition (ISA ), Dubai Advertising Exhibition, etc., are many companies competing to participate in the hot show. Enterprises through the exhibition this platform, you can get more customers, and then find their own agents in foreign countries or set up branches abroad, and gradually into the international market. In order to encourage small and medium-sized enterprises to go global in the form of exhibitions, China Shanghai Association of Advertising Equipment Suppliers organized enterprises to go abroad for more than a dozen advertising exhibitions in Dubai, Poznan, Orlando, Geneva, Singapore, Sao Paulo Mexico, Johannesburg, Madrid, Abu Dhabi, Moscow, Bangkok and Istanbul. The following will be more than a dozen exhibitions and their regional advertising market conditions one by one briefly introduced.