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如何成功跨越15万元的价格“天花板”?如何缩小与国际品牌的价格15%～30%的屏障区?品牌,对中国车企都是一个绕不过去的难题,也是目前面临的一个坎儿。从产品布局来说,中国车企不可能永远靠着低价位的中低端产品,重复着昨天的故事,进入中高端汽车市场是一个企业可持续成长的选项之一。那么,如何成功跨越15万元的价格“天花板”?如何缩小与国际品牌的价格15%～30%的屏障区?如何使中国品牌产生“正”溢价,而不是“负”溢价?如何使自己的品牌具有鲜明的个性和清晰的价值主张?如何使中国品牌具有良好的客户粘滞性——也就是留住客
How to successfully cross the price of 150,000 yuan “ceiling”? How to reduce the price of the barrier area with the international brand price 15% to 30%? The brand is a difficult problem for Chinese auto companies, and is currently facing a Kaner. From the aspect of product layout, Chinese car companies cannot always rely on low-priced low-end products, and repeat yesterday’s story. Entering the mid-to-high-end car market is one of the options for sustainable growth of the company. So, how to successfully cross the price of 150,000 yuan “ceiling”? How to reduce the barrier area with the price of international brands 15% to 30%? How to make Chinese brands produce “positive” premium, rather than “negative ”Premium? How to make your brand have a distinct personality and a clear value proposition? How to make Chinese brands have good customer stickiness - that is, to stay in