全寿命营销作为一种新型的营销模式,对消费者和社会将带来巨大收益。但企业能否承担如此责任,能否给企业带来发展机遇,将是推行全寿命营销的关键。本文首先分析产品生命周期成本的构成,并构建全寿命现金流量模型进行收益分析、敏感性分析和盈亏平衡分析,说明企业全寿命营销下的盈利模式和营销方式的采用。 Life-cycle marketing, as a new type of marketing model, will bring tremendous benefits to consumers and society. However, whether a company can assume such a responsibility and whether it can bring development opportunities to its enterprises will be the key to implementing full-life marketing. This paper first analyzes the composition of product life cycle cost and constructs life-cycle cash flow model for revenue analysis, sensitivity analysis and breakeven analysis, and illustrates the adoption of profit model and marketing approach under the life-long marketing strategy.