新世纪的到来使产品企业竞争步入了一个新的时代,经济的发展早已由产品的价格、质量竞争逐步转向设计竞争。现如今,我国绝大多数产品企业陷入了设计困境之中。本文通过对该企业成功经验的剖析,浅析设计管理在产品企业设计过程的形式与手段,为我国产品企业的发展壮大指出一条切实可行的成功之路。 The advent of the new century to product competition into a new era of enterprise, economic development has long been the price of the product, the quality of competition gradually shifted to the design competition. Nowadays, most of the product enterprises in China fall into the design predicament. Based on the analysis of the successful experience of the enterprise, this paper analyzes the form and means of the design management in the product enterprise design process, and points out a feasible and successful way for the development of the product enterprise in our country.