移动互联网时代,行业的边界都在打破,过去房企简单的融资需求已经升级到“金融需求”。联合腾讯推出“万科理财通”、携手平安集团共同推出“平安万科购房宝”、又“结姻”搜房在苏州推出首个房产众筹,一时间万科的连串房企“互联网金融实验”成果激起了千层浪。有赞美者,有旁观者,亦有直指万科借“互联网金融”之名,行“卖房营销”之实,众说纷纭。 In the era of mobile Internet, the industry’s borders are breaking down. In the past, the simple financing needs of housing enterprises had been upgraded to “financial demand.” Joint Tencent launched “Vanke”, together with the safe group launched “safe Vanke purchase treasure”, and “marriage” Soufun in Suzhou launched the first real estate crowdfunding, a time Vanke series of real estate prices “Internet Finance Experiment ” results stirred up a wave of waves. There are compliments, there are bystanders, but also directed Vanke to borrow “Internet Finance ” in the name of “sales marketing ” real, divergent views.