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在刚刚结束的CHIC2014上,杉杉男装令人印象深刻。E1馆A1展位内越来越“潮”的产品风格和“高大上”的高级定制区,让杉杉男装在此大放异彩。但在这背后,却隐藏着杉杉男装重归男装品牌“NO.1”江湖地位的雄心。据杉杉服装公司总经理骆叶飞,这位新执掌杉杉服装帅印的年轻舵手透露:2014年,杉杉的总体目标,是要实现杉杉男装品牌年度业绩增长17%。17%,这是数字虽不算石破天惊,但在众多男装企业意兴阑珊的环境下,实属不易。宏观消费环境持续低迷、产能过剩、品牌产品和定位同质化严重,都令男装品牌的破冰之旅变得迷雾重重。而对于杉杉的2014年来说,这17%的增长却是志在必得。并且,这17%的增长,杉杉承诺不会
In the just-concluded CHIC2014, Shanshan Men impressive. Hall E1 booth more and more “tide ” product style and “tall ” advanced custom area, so that Shanshan men shine in this. But behind this, but hidden the Shanshan men’s re-entry men’s brand “NO.1 ” status of the ambitions. According to Luo Yifei, general manager of Shanshan Garment Company, the young helmsman of the newly-executed Shanshan Garment Shuai Printing said: In 2014, Shanshan’s overall goal was to achieve an annual growth of Shanshan’s menswear brand by 17%. 17%, which is not surprising numbers, but in the midst of many men’s business revival, it is not easy. The macro-consumption environment continued to be sluggish with overcapacity and serious homogenization of branded products and positioning, making the men’s brand of ice-breaking journey foggy. For the 2014 year of Shanshan, this 17% increase is an absolute must. And, with 17% of this growth, Shanshan promised not