随着美国金融风暴的冲击、欧债危机和新兴经济体崛起,不得不承认,世界各国消费者的心理与行为正在变得越来越让传统商家难以认识。经营者获得有关消费者的信息渠道也正在变得越来越匪夷所思,特别是互联网的普及与电子商务的深入人心,消费者特点变化更加多样化。 With the impact of the financial crisis in the United States, the debt crisis in Europe and the rise of emerging economies, have to admit that the psychology and behavior of consumers in various countries in the world are becoming more and more difficult for traditional businesses to recognize. Operators are also gaining more and more incredible information on consumer information channels, especially the popularity of the Internet and the popularity of e-commerce, consumer characteristics change more diverse.