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将迈克尔·波特的价值链理论应用于公共文化服务领域,致力于探索研究公共文化服务链的建构与实践。为使民众公共文化需求得到最大的满足,将公共文化服务建设中各环节有机组合,形成完整的公共文化服务链。同时将公共文化服务链框架分解为供给、渠道、阵地、机制和绩效评价等环节,通过对公共文化服务链运作过程中各环节存在问题的分析,并结合相关案例,提出优化公共文化服务链运行的解决方案。
The application of Michael Porter’s value chain theory in public cultural services, is committed to exploring the construction and practice of public cultural service chain. In order to make people’s public cultural needs to be the greatest satisfaction, the various links in the construction of public cultural services are organically combined to form a complete public cultural service chain. At the same time, the framework of public cultural service chain is decomposed into supply, channel, position, mechanism and performance evaluation. By analyzing the existing problems in every link during the operation of public cultural service chain and combining with the relevant cases, the paper proposes to optimize the operation of public cultural service chain s solution.