商场即战场。商海中的弄潮儿,大多是知晓“兵法”的谋略家,讲韬略,用计谋,古今一律,中外皆然。在此,特精选几条中外商战实例,略加点评,希望对企业经营者能有所稗益。 1 20多年前,佛雷化妆品在美国黑人当中独霸天下,乔治·约翰逊研究了一种特别适合黑人使用的粉质化妆膏,总挤不进黑人消费市场。他便首先打了这样一则广告:“当你用过佛雷公司的产品化妆之后,再擦一次约翰逊粉质膏,就会收到一种奇妙的效果！”佛雷公司认为约翰逊在宣传自己的产品同时替佛雷公司作广告是友好的举动,因而对约翰逊的所作所为毫无戒备。约翰逊看到成功地麻痹了对手,便暗中施展第二 Shopping malls that battlefield. Most of the beach-goers in the sea of ​​commerce are strategists who know the “art of war” and speak both military strategy and tactics all along, all at home and abroad. Here, we have selected a few examples of Sino-foreign war crimes and added some comments in the hope that they will benefit some business operators. More than 20 years ago, Foley Cosmetics dominated the blacks in the United States. George Johnson studied a silky make-up paste that is especially suitable for blacks and was not crowded into the black consumer market. He first hit the ad: “Once you’ve used the Foley make-up and rubbed a Johnson paste, you’ve got a fantastic effect!” Foley believes Johnson is advertising himself Of the products while advertising Foley is a friendly move and therefore has no hesitation about what Johnson did. Johnson saw the successful paralysis of the opponent, they secretly cast second