论文部分内容阅读
电视传播对社会认同具有重要的促进作用,国家关于“一带一路”的发展战略对于具有战略地位的西南、西北地区来说,意义更为重大。讲好中国故事,选择怎样的社会议题,如何实现相关新闻议题的有效传播,需要在新闻理论和实践中进行深入研究。本文结合央视关于“新疆750千伏伊库线输电线路巡检”的融媒体新闻直播活动,采用内容分析、比较研究和文献资料法,对其传播的社会意义和文本叙事状况做出分析,提出深化宏大叙事主题的落脚点和接近性至关重要,认为新闻语言和叙事语言建构是促进电视传播获得受众认可的积极因素。
Television broadcasting plays an important role in promoting social identity. The state’s development strategy on the “Belt and Road” is even more significant to the strategic southwestern and northwestern regions. How to make a good story of China, how to choose the social issues, and how to achieve the effective dissemination of related news topics need to be further studied in news theory and practice. Based on CCTV’s melodramatic newscast about “Xinjiang 750kV Yikuard transmission line inspection”, this paper analyzes the social meaning and textual narrative status of CCTV through content analysis, comparative research and documentation method , It is very important to put forward the goal of deepening the grand narrative theme and approaching it. It is considered that the construction of news language and narrative language is a positive factor to promote the audience recognition of television broadcasting.