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本文详细阐述了数据挖掘和Web挖掘的概念,电子商务中数据挖掘的数据资源、基本方法以及数据挖掘技术给电子商务带来的新变化。
This paper elaborates on the concepts of data mining and web mining, the data resources of data mining in e-commerce, the basic methods and the new changes that e-commerce brings to data mining.