自助出版是随着互联网的发展和数字平台的建设发展起来的。目前,国外自助出版发展迅猛,国内尚处于萌芽阶段,这不仅是因为自助出版本身存在不少问题,还有我国的产业政策、资源整合等方面的原因。面对自助出版,传统出版既有机遇,又有挑战。传统出版要想充分利用自助出版带来的机遇,需要调整策略,探索出具有可行性的赢利模式。 Self-publishing is developed with the development of the Internet and the construction of digital platforms. At present, the rapid development of foreign self-publishing, is still in its infancy in China, not only because of self-publishing there are many problems, as well as China’s industrial policy, resource integration and other reasons. In the face of self-publishing, traditional publishing has both opportunities and challenges. Traditional publishing To take full advantage of the opportunities presented by self-publishing, strategies need to be adjusted to explore viable profit models.