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本文在整理旅游资源的开发与旅游品牌形成的关系的基础上,对万源旅游资源的开发现状与旅游品牌的塑造情况展开调查、分析,进而提出万源旅游资源开发与旅游品牌塑造的对策。
Based on the relationship between the development of tourism resources and the formation of tourism brands, this paper investigates and analyzes Wanda tourism resources development and the shaping of tourism brands, and then puts forward the countermeasures of developing Wanyuan tourism resources and shaping tourism brands.