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目的:了解靖江市血吸虫病传播阻断后人群血防知识来源和对各类传播方式的接受程度,为制作适用的健康教育材料提供依据。方法选取靖江市沿江地区常住居民、流动人口以及5~6年级学生开展调查,了解农村及学校信息传播条件,以及不同人群的血防知识来源和对各种传播方式的接受程度。结果村民电视机、电脑、手机普及率分别为99.81%、84.16%、87.78%;调查学校均有独立电视网、广播、多媒体教学设备等,电脑教室均能连接互联网。常住居民及流动人员主要血防知识来源包括宣传折页和展板(62.0%、40.5%)、实物宣传材料(42.0%、33.5%)、电视(40.5%、36.0%);学生依次为血防录像(100%)、实物宣传材料(99.5%)、宣传折页和展板(84.2%)。常住居民和流动人口接受程度较高的传播方式均依次为实物宣传材料、宣传折页和展板、手机短信;学生依次为血防录像、实物宣传材料、宣传折页和展板。结论应针对不同人群需求及信息传播条件制作有针对性的健康教育材料,还应开发移动互联网宣传材料,拓宽传播渠道。“,”Objective To understand the source of knowledge on schistosomiasis prevention and control and the acceptable degree on different propagation patterns of population in Jingjiang City after schistosomiasis transmission?interrupted,so as to provide the evidence for the production of suitable materials for health education. Methods The permanent residents,floating population as well as the primary school students in Grade 5 and 6 in riverside regions in Jingjiang City were selected as the in?vestigation objects,the information propagation condition and the knowledge source,and the expected propagation patterns were investigated by questionnaires. Results The popularizing rates on the television,computer and mobile phone of the villag?ers were 99.81%,84.16% and 87.78%,respectively. Both the two investigated schools had the independent TV network,broad?cast and multimedia,and all the computer classroom could connected to Internet. The main sources on schistosomiasis control of permanent residents and floating population were folders and the exhibition board(62.0% and 40.5% respectively),the substan?tial material(42.0% and 33.5% respectively)and TV(40.5% and 36.0% respectively),while those of the students were video CD(100%),substantial material(99.5%)and folders and the exhibition boards(84.2%). The propagation ways with high ac?ceptable degrees among the residents and floating population were substantial material,folders and the exhibition boards and short messages by mobile phone,while those among the students were video CD,substantial material,folders and the exhibition boards. Conclusion The material on health education should be targeted to the demands of the different populations and their condition of information propagation,in addition,the Internet material should be developed and the communicational channels should be broaden.