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经济全球化的发展正改变着我们的营销环境,影响着市场营销的各个方面。本文将从政府倡导下的绿色营销、营销创新及企业对顾客的忠诚度等方面进行探讨,以寻找适应新环境下的营销策略。
The development of economic globalization is changing our marketing environment and affecting all aspects of marketing. This article will explore the green marketing, marketing innovation and customer loyalty from the government to find ways to adapt to the marketing strategy under the new environment.