随着近代民族危机的深重,国货运动正是突显近代中国民族国家的认同需求。民族企业家刘国钧以振兴民族工业为己任,学习国外先进管理经验,以国货运动为契机,探索民族企业的品牌理念,推动民族工商业的发展,塑造企业国货品牌形象。 With the deepening of the crisis of the modern nation, the domestic product movement is just to highlight the identity needs of the modern nation-state of China. National entrepreneur Liu Guojun to revitalize the national industry as its mission, learning advanced management experience abroad, the national cargo movement as an opportunity to explore the brand concept of national enterprises, promote the development of national industry and commerce, shaping the corporate brand image.