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图形语言和文字语言均是人类日常沟通、交流使用到的常见语言,它能帮助人们更多地了解表达的思想和意图。随着语言的不断发展,图形语言和文字语言在产品包装设计中得到运用,它能从语言的基本特征入手,阐明具象形式、抽象形式以及综合形式的图像和文字的关系,二者彼此相互创造,产生一个整体的效果,最终能够保证产品包装能达到视觉信息的完美化。本文将以产品包装设计中的图形语言和文字语言为起点,分析二者的基本特征及在产品包装中的运用,使其能在产品包装中发挥更重要的作用。
Both graphic language and written language are common languages used by the daily communication and exchange of human beings. They help people to understand more about the thoughts and intentions expressed. With the continuous development of language, graphic language and text language have been applied in product packaging design. It can start from the basic characteristics of language and clarify the relationship between image and text in concrete, abstract and comprehensive forms, , Resulting in a whole effect, and ultimately to ensure that the product packaging can achieve the perfect visual information. This article will take the graphic language and writing language in product packaging design as a starting point, and analyzes the basic characteristics of both and its application in product packaging so that it can play a more important role in product packaging.