论文部分内容阅读
近年来,广播电视行业发展迅速,行业竞争日趋激烈,面对激烈的同行内部竞争和发展迅猛的新媒体外部竞争,广播电视行业如何做到可持续发展,除了对收入和利润指标的关注,如何有效的控制成本,建立起更加适应市场竞争的成本控制评价体系,这个问题日渐引起重视。文章分析总结了成本控制的对策,以期更有价值地发现现存的问题,并对后续的研究方法和路径进行有关探寻。
In recent years, the rapid development of radio and television industry, the industry increasingly fierce competition in the face of fierce peer competition and the rapid development of new media external competition, how to achieve sustainable development of radio and television industry, in addition to income and profit targets of concern, how Effectively control the cost and establish a cost control evaluation system that is more suitable for market competition. This issue has drawn increasing attention. The article analyzes and sums up the countermeasures of cost control in order to find out the existing problems more valuablely, and makes a probe into the follow-up research methods and paths.