博物馆文化产业的发展,首先要打破体制束缚,破除思想禁锢,正确理解博物馆的公益属性,改变博物馆引领文化产业发展的被动局面,增强自觉与自信,兼顾效率与公益。其次,要从自身着手,挖掘自身优势,依托馆藏文物,发挥资源优势;借助学术研究,发挥功能优势;面向社会公众,发挥服务优势,进而打造特色产业。最后要综合文化产品营销的各种外部因素,立足市场需求,培育消费市场;扩大发展规模,实行产业化经营;加强外部合作,实现互利共赢;借助网络平台,积极推广营销,从而实现博物馆文化产业的多元化运营。 The development of cultural industry in museums should first break the shackles of the system, break the shackles of ideology, correctly understand the public welfare attributes of museums, change the passive situation of museums leading the development of cultural industries, enhance self-awareness and self-confidence, balance efficiency with public welfare. Second, we should start from ourselves, tap its own advantages, relying on the collection of cultural relics, to play a resource advantage; with academic research, to play a functional advantage; for the public, give play to the advantages of services, and thus create a distinctive industry. Lastly, we should integrate various external factors of marketing of cultural products, foster the market based on market demand, expand the scale of development, implement industrialized management, strengthen external cooperation and achieve mutual benefit and win-win situation. We should promote the marketing of museum culture through network platform Diversified operation of the industry.