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小微型企业的发展壮大已经成为区域经济发展的重要标志,有针对性的创业环境评估和优化工作亟待完善。本研究借鉴全球创业观察(GEM)评估模型,以区域发展理论构建评价体系,采取模糊综合评价法确定权重,再结合珠海统计年鉴2011年至2014年的数据进行实证分析,证明了评价体系可以满足客观量化要求.同时分析珠海市小微型企业创业环境现状,并找出问题和对策。
The growth and development of small and micro enterprises have become an important symbol of regional economic development. Targeted entrepreneurial environment assessment and optimization work urgently needs improvement. This study draws on GEM (Global Entrepreneurship Observation) model, builds an evaluation system based on regional development theory, adopts fuzzy comprehensive evaluation method to determine weights, and then combines empirical data from Zhuhai Statistical Yearbook 2011 to 2014, and proves that the evaluation system can satisfy Objectively quantify the requirements.At the same time, analyze the current situation of the entrepreneurial environment for small and micro enterprises in Zhuhai and find out the problems and countermeasures.