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从去年8月至今,“小字辈”KINGTAKE(兴得)电脑一年的时间里“秘密”地销售了1.4万台。它的业主大华辰光在北京建的月产能力达3000多台的生产线目前已满负荷运转,年内太原万县的生产线也将开通。看来辰光对自己“亲生的孩子”——KINGTAKE的确寄予厚望。调整形象国产PC新品牌要想美美地吃上PC这碗饭,就必须正确估量自己的“肚量”和“胃口”,就必须正视自己的劣势并扬长避短,否则PC口味虽美,也有可能让你噎住甚至消化不良。正是出于这种“顾虑”,KINGTAKE并没有采取地毯式的广告轰炸策略,而是采用了“低调入市”的做法。说起辰光集团,人们并不陌生,早在数
Since August last year, KINGTAKE has sold 14,000 “secretly” computers in one year’s time. Its owner Dahua Chenuang built in Beijing, the monthly production capacity of more than 3,000 production lines are currently running at full capacity, the production line in Taiyuan Wanxian years will also be opened. It seems the light of their own “natural child” - KINGTAKE indeed high hopes. To adjust the image of new PC-made PC to the United States and the United States to eat PC bowl of rice, we must correctly measure their own “stomach volume” and “appetite,” we must face their own weaknesses and avoid weaknesses, or PC taste delicious, may also make you噎 live or even indigestion. It is out of this “concern”, KINGTAKE did not take a carpet ads bombing strategy, but the use of “low profile market” approach. Speaking of Chen Guang Group, people are no strangers, as early as the number