面对全球经济低迷,出口订单减少,成本压力增大,网络营销被推至一个更凸显的位置。另一方面,从贸易行为趋势来看,买家大量通过网络询盘、采购,这也迫使国内出口企业必须加大网络推广的力度,积累海外网络营销在卖产品和做品牌方面的双重经验。所有的这一切让网络营销在中国出口企业面前如同箭在弦上,不得不发。 Faced with the global economic downturn, reduced export orders, increased cost pressures, Internet marketing was pushed to a more prominent position. On the other hand, from the trend of trade behavior, buyers make a large amount of inquiry and purchase through internet, which also forces domestic exporters to step up network promotion efforts and accumulate double experience of overseas network marketing in selling products and making brands. All of this makes online marketing as an arrow in front of Chinese exporters, had to send.