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随着我国经济的发展,人们的生活水平逐渐提高,在物质需求得到满足后,人们开始追求精神上的享受,特别是对于儿童而言,观看动漫,不仅可以满足其精神上的享受,同时也可以使儿童从中学会一些道理。近些年来,我国动漫产业虽然取得了一些进步,但是相比较欧美发达国家以及日本来说还存在较大的差距,基于此背景下,本文对新媒体背景下,我国动漫产业如何发展展开论述,以及对我国动漫产业今后的发展提供可参考的价值。
With the development of economy in our country, people’s living standards gradually increase. After material needs are met, people begin to pursue spiritual enjoyment. Especially for children, watching animation can not only satisfy their spiritual enjoyment, Children can learn from it some truth. In recent years, although the animation industry in our country has made some progress, but compared with developed countries in Europe and the United States and Japan there is still a big gap, based on this background, this article on the background of new media, how to develop the animation industry in China, As well as the future development of China’s animation industry can provide reference value.