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不久前,一位署名“匡大宝”的网友,在《销售与市场》官方网站“第一营销网”上发表了一篇题为《再来十年》的日志,回顾了自己踏上销售之路近10年来的奋斗、坎坷和困惑。认识到与他有类似经历、类似困惑的营销人决不是少数,网站特意邀请营销专家金涤源老师系列撰文予以回应、引导,进而引起众多网友热情参与,延伸出一场关于营销人成长和修炼的热烈讨论。前人的足迹可为后来者之鉴。不论是对初启营销职业生涯的新人而言,还是对久在一线鏖战的营销老兵来说,认知或检省自己的职业理念和行为,尤其是付诸于今后的行动当中,才可能拥有一个在现实中真正可以期待的明天。所以,我们摘录整理了讨论中的部分内容,与匡大宝们共勉,与营销新人共勉,也欢迎读者们加入进来,给这场讨论注入更多的成长价值。
Not long ago, a netizen named Wang Dabao published a post titled “The Next Decade” on the official website of “Sales and Markets”“First Marketing Network” and reviewed his steps. The struggles, frustrations, and confusions of the sales strategy in the past 10 years. Recognizing that he has similar experiences and similar puzzles, the marketers are by no means the minority. The website specially invites the marketing expert Jin Diyuan to write a series of articles to respond and guide. This has led to the enthusiasm of many netizens to participate, and it has extended a passion for marketing people’s growth and cultivation. discuss. The footprints of the predecessors can be a lesson for later learners. Whether it’s a newcomer to a career in marketing, or a marketing veteran who has been fighting for a long time in the first place, it is possible to own or recognize the concepts and behaviors of his career, especially in the future. A tomorrow that can really be expected in reality. Therefore, we have compiled some of the discussions and discussed with them, and we have shared our ideas with the people who are new to the marketing industry. We also welcome readers to join in and give more value to this discussion.