企业识别系统(Corporate Identity System简称CIS),亦称企业形象战略体系,是一种成功的企业经营理论和技法。它自60年代诞生以来,先后被欧、美、日等各国大企业所运用,现已成为企业经营发展的强有力的工具,风糜于世界各国。我国经济发达的珠江三角洲、广州等地捷足先登,也已开始应用。“太阳神”、“李宁”、“浪奇”等一系列“CIS”策划的推出,使消费者通过企业形象认同产品,继而这些大公司又以此品牌来命名自己的企业,掀起了一股“CIS”热。专为企业提供“企业形象战略 The Corporate Identity System (CIS), also known as the corporate image strategy system, is a successful business management theory and technique. Since its birth in the 1960s, it has been used by large companies in Europe, the United States, Japan, and other countries. It has now become a powerful tool for business development, and it has become popular in all countries of the world. China’s economically developed Pearl River Delta, Guangzhou and other places have become first-hand and have also begun to apply. The introduction of a series of “CIS” plans, such as “Sun God”, “Li Ning” and “Langqi”, enabled consumers to identify products through their corporate image. These large companies then named their companies with this brand, setting off a wave of “CIS” hot. Specifically for companies to provide "corporate image strategy