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我国的经济转型升级正处在重要历史拐点。加快推进由中国制造向中国智造的经济转型,实现“中国制造2025”的战略目标,重在把握经济转型升级的大趋势,打造中国制造的全球品牌。1“十三五”经济转型升级的大趋势一个国家企业品牌的形成与本国经济发展阶段密不可分。总的判断是:“十三五”是我国从工业化中后期走向工业化后期的关键五年。打造企业品牌,需要立足于我国由制造业大国走向以智能化为重点的先进制造业强国这个战略目标。
China’s economic restructuring and upgrading are at an important historical turning point. Accelerate the economic transformation made by China into China and achieve the strategic goal of “making in China 2025”, focus on grasping the general trend of economic restructuring and upgrading and building a global brand made in China. 1 “Thirteen Five ” the general trend of economic restructuring and upgrading A country’s corporate brand formation and national economic development stage are inseparable. The overall judgment is: “Thirteen Five ” is China’s key five years from the latter part of industrialization to the latter part of industrialization. To build an enterprise brand needs to be based on the strategic goal of building a powerful manufacturing country with advanced manufacturing industries, from a manufacturing country to a manufacturing-oriented country.