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刚进入刘文献教授在北京亿城大厦的中国特许经营控股投资公司,感觉上是没有什么不同的,简单的陈列、有条不紊的职员……但是墙上展示框中挂出的一幅幅同薄熙来部长的合影,使我们对这个被称作“中国特许经营第一人”、“中国服装品牌营销大师”有了一个初步的印象:风度翩翩精神饱满。刘文献的名字在服装界和营销人的圈子里是家喻户晓的了,今天这个身兼中国特许经营控股投资公司老板、两家上市公司首席顾问、北师大和北航两家名校特许经营学院院长和三家图书发行机构的传奇人物,将以他独特的发光来分析中国服装营销与特许经营的关系。
Just entering Professor Liu Wenwen’s China Franchise Holding Investment Co., Ltd. in Beijing Yicheng Building, I feel that there is no difference, simple display, and orderly staff... But a row of paintings on the wall display box with Bo Xi The photo taken by the Minister gave us an initial impression of what we call the “first person in franchising in China” and the “master of Chinese clothing brand marketing”: the demeanor is full of energy. Liu Wen’s name is well-known in the circles of fashion and marketing people. Today, he is also the owner of China Franchise Holdings Investment Company, the chief adviser of two listed companies, the head of the two famous college franchising colleges of Beijing Normal University and Beihang University. The legendary figures from the three book distribution agencies will analyze the relationship between Chinese clothing marketing and franchising with his unique brilliance.