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“糖酒会”交易、招商功能显著弱化,已经变成“烧钱会”、“斗秀场”、“媒介大会”、“五毒大会”;“会外展”和“开幕便闭幕”成为糖酒会久治不愈的顽症;成交率越来越低,招商越来越难、花钱参展却往往是颗粒无收。“糖酒盛会”已经成为“糖酒剩会”。这几年来,“糖酒会”遭遇到越来越多的非议,而其他地区的酒类展会却在如火如荼地开展。事实上,以“糖酒会”为代表的酒类展会经济,已经进入生存拐点。拐点之后,展会经济在酒类行业链条将扮演什么样的角色?他们将何去何从? 2006年7月7日的“2006广东国际酒饮博览会”,让记者有了新的思考。
“Sugar Club” transaction, investment function significantly weakened, has become a “burn money club”, “bucket show field”, “media conference”, “five poison conference”; “outreach” and “the opening will be the closing” become Jiu Jiuhui persistent chronic disease; turnover rate getting lower and lower, investment more and more difficult, spend money exhibitors are often confiscated. “Liquor Festival” has become “rum leftovers.” In recent years, “rum” has encountered more and more criticism, while in other regions of the wine show is in full swing. In fact, the liquor exhibition economy represented by “rum and cocktail party” has entered the turning point of survival. After the turning point, exhibition economy in the wine industry chain will play what role? Where will they go? July 7, 2006 “2006 Guangdong International Wine Expo,” so that reporters have a new thinking.