企业社会责任的概念,近半个世纪几经演变,已成为一股世界潮流,国际上纷纷设立社会责任相关规范与倡议,并推动企业社会责任的各项评鉴指标,相关研究也证实努力尽到社会责任的企业,较其它企业拥有更佳的企业形象、品牌价值与营运获利。显然,推动企业社会责任(CSR)已成为企业组织建构企业形象,执行公关活动,建立品牌的重要价值策略。 The concept of corporate social responsibility has evolved over the past half century and has become a worldwide trend. International standards and initiatives related to social responsibility have been set and various assessment indicators for corporate social responsibility have been promoted. Relevant studies have also proved that efforts have been made Corporate social responsibility, better corporate image than other companies, brand value and operating profit. Obviously, the promotion of corporate social responsibility (CSR) has become an important value strategy for enterprises to build corporate image, execute public relations activities and build brands.