论文部分内容阅读
在各种媒介竞争日益激烈、信息传播愈加快捷的今天,深度报道对于平面媒体具有决定性意义。主流媒体尤其是党报作为舆论宣传的主阵地,要进一步提升影响力、引导力、竞争力和权威性,就必须高度重视和创新深度报道。坚持围绕中心、服务大局,重点工作推进到哪里,深度报道就跟进到哪里、聚焦到哪里,形成不间断舆论强势。坚持把深度报道作为系统工程来打造,努力做到主题前后衔接、步骤环环相扣、内容步步深入,力求宣传效益最大化。
Today, with increasingly fierce competition in various media and ever-faster information dissemination, in-depth coverage is of decisive significance to the print media. The mainstream media, especially the party newspaper, as the main front for media publicity, must attach great importance to and make innovations in depth coverage in order to further enhance its influence, guidance, competitiveness and authority. Adhere to focus on the center, serve the overall situation, to promote key areas where the depth of reporting on where to follow, focus on where to form a strong public opinion. Adhere to the depth of reporting as a systematic project to build, and strive to achieve convergence of the theme back and forth, the chain of interlocking steps, the content step by step, and strive to maximize publicity effectiveness.