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企业赞助体育方兴未艾盛大的悉尼奥运会已落下帷幕,尽管它的财务结算报告尚未对外公布,但本届奥运会总收入超过17亿美元早已不是秘密。其中包括与国际奥委会签约的11家大型跨国公司及澳大利亚国内企业给组委会的赞助费达5.36亿美元,占总收入的30%(亚特兰大奥运会赞助费为34%)。中国奥委会以“合作伙伴”、“专用产品赞助商”及“标志特许产品赞助商”三种赞助方式征集到6200亿元人民币,比上届赞助费有了大幅度的增长。
Corporate sponsorship of sports in the ascendant Sydney Olympic Games has come to an end, although its financial settlement report has not been announced, but the total Olympic Games revenues of more than 1.7 billion US dollars is no longer a secret. Including the 11 major multinational corporations that have signed contracts with the IOC and Australian domestic enterprises, the sponsorship fee for the Organizing Committee reached 536 million U.S. dollars, accounting for 30% of the total revenue (34% for the Atlanta Olympic Games sponsorship fee). The Chinese Olympic Committee collected RMB620 billion from three sponsorships of “partners”, “sponsors of special products” and “sponsors of sign licensed products”, a substantial increase from the previous sponsorship fee.