论文部分内容阅读
2005年2月底,我和凌总一行到广州,参加“广州日报杯”的评选活动,在此间隙拜会了几位广东广告公司的老总们,和他们进行了沟通。在传统的京、沪、穗三足鼎立的格局中,广东省的广告行业一直占据至关重要的位置。在广告行业面临利润空间缩小、专业价值遭受质疑的今天,广东省广告行业的同行们,他们的现状是什么?他们关于未来战略有哪些设想?
At the end of February 2005, General Secretary Ling and I traveled to Guangzhou to participate in the selection of “Guangzhou Daily Cup.” At this stage, I interviewed several veterans of Guangdong advertising company to communicate with them. In the traditional three-legged pattern of Beijing, Shanghai and Guangzhou, the advertising industry in Guangdong Province has always occupied a crucial position. In the advertising industry is facing shrinking profit margins, the professional value of being questioned today, Guangdong Province, the advertising industry peers, their status quo What is their vision for the future strategy?