本报告以营销推广计划与执行为切入点，剖析了广告主营销计划、执行过程中的常见病症。营销推广计划是企业营销计划中的重要环节，即经典营销理论中四大基本营销策略(产品、价格、渠道、促销)中的“促销策略”。本报告将营销推广计划作为切入点来探讨如何更好地实现营销执行力，有三个重要的理由。第一，根据我们的研究，企业营销推广策略(促销策略)在目前广 This report takes the marketing promotion plan and implementation as the starting point, and analyzes the advertisers marketing plan and the common symptoms in the implementation process. Marketing plan is an important part of marketing plan, which is the “marketing strategy” in the four basic marketing strategies (product, price, channel and promotion) in classic marketing theory. This report uses the marketing plan as an entry point to explore how to achieve better marketing execution, there are three important reasons. First, according to our research, corporate marketing strategy (marketing strategy) is currently wide