对于在Internet上刊登广告的事例,本刊早在第4期《Internet的故事》一文中介绍过。刊出后自然有许多读者表示关注。确实,在Inter-net上发布广告具有价格低廉、范围广泛、形式活泼、便于检索、可灵活交互、无地域和时间限制、更改方便等众多优点,因此,越来越多的企业和个人被Internet所吸引,发布电子广告便是一大动因。 本文仅简单介绍一下电子广告的应用范围和发布形式,更为深入的介绍将陆续推出。 For the case of advertising on the Internet, this issue was introduced as early as the fourth issue of the “Internet story”. Naturally, many readers expressed concern after the publication. Indeed, advertising on the Inter-net has many advantages such as low price, wide range, lively form, easy retrieval, flexible interaction, no geographical and time restrictions, and easy change. Therefore, more and more companies and individuals are affected by the Internet. The attraction is that publishing electronic advertisements is a big motivation. This article only briefly introduces the application scope and release form of electronic advertising, and more in-depth introduction will be launched one after another.