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标志性建筑是城市地标体系重要的组成要素,它是指城市中因为形象特殊、高度出众、功能特别、意义不凡等原因,能够在第一时间引起人们注意,抓住人们眼球,给公众留下深刻印象并被津津乐道的一些代表性建筑物。本文以北京为例,选取北京具有代表性的十个标志性建筑,通过对与这些标志性建筑相关的百度、微博、去哪儿网等不同网络大数据信息的收集、评分和评论解读,揭示大众眼里北京城市标志性建筑的美学倾向、价值判读和文化认同等,进而揭示大众审美与专业审美在标志性建筑问题上所持观点的异或同。
Landmark building is an important constituent element of the city landmark system. It refers to the city because of the special image, superior, special, extraordinary significance and other reasons, can cause the attention of the first time, to seize the attention of the people, leave to the public Impressed and relished by some of the representative buildings. Taking Beijing as an example, this paper selects ten representative buildings in Beijing. By collecting, evaluating and commenting on the big data of different networks such as Baidu, Weibo, The aesthetic tendency, value interpretation and cultural identity of Beijing’s urban landmarks in the public view reveal the differences or similarities between the popular aesthetic and the professional aesthetic on the landmark architectural issues.