随着我国对外开放政策的实施,对外宣传越来越显得重要。电视作为现代化的传播手段,在诸多的对外宣传媒介中,以它特有的优势独领风骚,起着其它媒介所难以胜任的作用。电视台已经不仅仅肩负着对内宣传的任务,而且也担负着对外宣传的任务。本文试图探讨一下加强电视对外宣传的途径,以期引起电视界的领导和同行们的重视,进一步搞好电视对外宣传工作。 With the implementation of the policy of opening to the outside world, more and more foreign propaganda is important. As a modern means of communication, television plays a leading role in many foreign media with its unique advantages and plays a difficult role in other media. TV stations have not only shouldered the task of internal propaganda, but also shouldered the task of publicity. This article attempts to explore ways to strengthen the television publicity in order to arouse the attention of the television industry leaders and colleagues, to further improve the television propaganda work.