新媒体时代,更准确地讲是新媒体生态的时代,加入“生态”两个字是想强调新媒体与传统媒体之间的关系不是一种替代,而是一种互相适应。把握新媒体生态时代的系统特征应该从两方面人手:一是未来五年中国乃至全球媒体的结构特征;二则要敏锐地洞察这个结构的动态趋势。媒介生态是一种“不断演化着的大结构”。 In the era of new media, to be more accurate is the era of new media ecology. Adding the word “ecology” to emphasize that the relationship between new media and traditional media is not an alternative, but an adaptation to each other. To grasp the system characteristics of the new media era of ecology should be manpower from two aspects: First, the structural characteristics of China and even the global media over the next five years; second, we must be keenly aware of the dynamic trend of this structure. Media ecology is a “evolving big structure.”