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(1)数字技术突飞猛进,移动互联网蓬勃兴起,带来媒体格局深刻裂变。传统媒体受到来自网络的全面挤压,受众规模缩小,市场份额走低,话题设置、影响舆论的能力也相应下降,越来越多的人在工作、生活中依赖新兴媒体。从诞生之初就顶着“主流媒体”光环的报纸、广播、电视,在“手机当电脑使,电脑当电视使,电视只当摆设使”的现实面前,日渐窘迫。报纸的自救之策,就是触网、联
(1) The rapid advance of digital technologies and the vigorous rise of the mobile Internet have brought profound and fission in the media landscape. Traditional media are squeezed from the Internet, the audience scale is reduced, the market share is getting lower, the topic setting and the ability to influence public opinions are correspondingly reduced, and more and more people rely on emerging media in their work and life. In the face of the reality that newspapers, radio and television aroused by the “mainstream media” aura from the very beginning of their birth have faced the reality of “making the phone as a computer, using the computer as a television and as a television only”. Newspaper self-help strategy is to touch the net, the United