《旅游法》强调对旅游者权益的保护,强化了旅行社的相关责任,它的实施必然会对旅行社的经营管理产生极大的冲击,尤其是对以中、小旅行社为主的株洲旅行社行业。为适应本法,株洲旅行社的经营者应从人才管理、规范经营行为、集团化经营等方面对企业的经营管理进行创新探索,才能更好的为株洲旅行社企业可持续发展奠定基础。经过近三十多年的发展,我国旅游业所取得的成绩有目共睹,旅游已成为我国民众日常生活中不可缺少的一部分。与此同步产生的问题也日益突出:强制消费、零负团费、游客被打等矛盾也折射出这个行业的紊乱。在此背景下,《中华人民共 The Tourism Law emphasizes the protection of the rights and interests of tourists and strengthens the related responsibilities of travel agencies. Its implementation will inevitably have a great impact on the operation and management of travel agencies, especially for travel agencies in Zhuzhou, which are mainly medium and small travel agencies. In order to adapt to this law, Zhuzhou Travel Agency’s operators should make innovations in the operation and management of enterprises from such aspects as personnel management, standard operation and group management, so as to lay a solid foundation for the sustainable development of Zhuzhou Travel Agency. After nearly thirty years of development, the achievements made by China’s tourism industry are obvious to all. Tourism has become an indispensable part of our daily life. The problems that arise with this synchronization are also increasingly prominent: the contradictions of mandatory consumption, zero negative fare and tourists being hit also reflect the disorder in this industry. In this context, "the Chinese people