综观电视理论界对电视节目的诸多论述，总结众多节目编导者的实践经验，可以得出一个结论──成功的电视节目必须具有感染力。而能激发电视节目感染力的，基本上有这么几大要素──时代感、重要性、信息量、矛盾冲突或竞争性、喜剧性、情感因素和人情味等。这些要素不是均衡地 Looking at the many discourses on television programming in the television industry and summarizing the experience of many program directors, one can conclude that successful television programs must be contagious. But there are basically so many elements that can stimulate the appeal of television programs - the sense of the times, the importance, the amount of information, the conflicts or the competition, the comedy, the emotional factors and the human feelings. These elements are not balanced