品牌不仅仅是企业的问题,更是社会问题。伴随着市场体制的完善,知名品牌不仅表现出很高的经济价值,更表现为其持续的竞争能力。 今天,中国步入WTO的大门,企业乃至国家的竞争走向全球化。在这样一个经济一体化的背景下对品牌问题的深入探讨具有现实意义。 Brand is not only a business problem, but also a social problem. With the improvement of the market system, well-known brands not only show high economic value, but also demonstrate their continued competitiveness. Today, China's entry into the WTO, the competition of enterprises and even the country towards globalization. In such a context of economic integration on the brand in-depth discussion of practical significance.