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企业最怕什么?——官司。一场官司完全有可能把一个企业拖进一个泥潭,甚至有可能毁掉一个企业。 2005年12月10日,中国广告业将全面开放。这一政策的实施,标志着时中国本土广告业为期20 多年的”保护期”的结束。这一政策的实施必然使广告市场竞争更加激烈,也必然加速境外资本进入中国广告业,由此引发的一些新的值得重视和思考的问题——在竞争中,广告公司需要了解哪些相关的法律知识来维护自身利益呢? 本书作者李德成律师长期从事广告业前沿问题研究,对广告行业的发展和行为规范制度建设具有系统全面的独到见解和丰富的经验。本书主要内容是广告与知识产权案例评析。其中包括广告业与专利、商标、反不正当竞争、著作权、植物新品种、奥林匹克标志、地理标志和商业秘密等有关的案例评析。此外,本书还对户外广告,对外商投资广告业,对广告业中涉及杂志和拍摄电视剧等相关问题进行了阐述。关于广告行业与媒体合作的法律策略、广告行业的竞业禁止制度与知识产权保护等内容也是本书强调的重点。
What are the most afraid of business? - Lawsuit. A lawsuit is entirely possible to drag a business into a quagmire, and may even ruin a business. December 10, 2005, China’s advertising industry will be fully open. The implementation of this policy marks the end of the “protection period” of more than 20 years for China’s domestic advertising industry. The implementation of this policy will inevitably intensify the competition in the advertising market and inevitably accelerate the entry of foreign capital into the advertising industry in China. As a result, some new issues worthy of attention and consideration are arising. In the competition, which relevant laws need to be known to advertising agencies Knowledge to protect their own interests? Li Decheng, the author of this book has long been engaged in the study of the frontier issues of the advertising industry, the development of the advertising industry and the system of codes of conduct with systematic and comprehensive insights and rich experience. The main content of this book is advertising and intellectual property case evaluation. Including the advertising industry and patents, trademarks, anti-unfair competition, copyrights, new varieties of plants, Olympic symbols, geographical indications and trade secrets and other related case analysis. In addition, the book also expounds on outdoor advertising, foreign-invested advertising, related issues in the advertising industry involving magazines and filming TV series. The legal strategy of cooperation between the advertising industry and the media, the non-competition system in the advertising industry and the protection of intellectual property rights are also the focuses of this book.