技术起家的比亚迪决心“自力更生”制造汽车,而营销 出身的波导则希望靠外包策略抢占汽车业。 波导制造的汽车出来了！想当年, 波导打着“手机中的战斗机”口号 在国内市场掀起了手机销售狂潮。这次, 波导造的第一款车则是“汽车中的MPV” ——公务车。 去年,当波导与南汽的合作不欢而 散后,媒体纷纷认为,波导首次进军汽车 业已经铩羽而归。但波导总裁徐立华最 BYD determined to start “self-reliance” to create cars, but the marketing of wave guides want to rely on outsourcing strategy to seize the automotive industry. Wave made car out! In retrospect, the wave of “fighter in cell phones” slogan set off a wave of cellphone sales in the domestic market. This time, Bird made the first car is “MPV in the car” - official car. Last year, when the cooperation between Bird and NAC broke down, the media all thought that Bird’s first entry into the automobile industry had already taken a plunge. However, Xu Lihua, president of the most waveguide