“三农”市场主要集中在县域经济,农业银行的县支行尤其是欠发达地区的县支行作为县域经济发展的参与者,是农行县域金融市场的竞争主体,如何在县域构建符合自身特点的独特竞争优势,实施蓝海战略?本文以山东省枣庄市山亭区支行为标本,对其进行深度剖析,求解这一问题的答案。 “Three Rural ” market is mainly concentrated in the county economy, county branch of Agricultural Bank of China, especially in less developed areas, county branch as the county economic development participants, is the main competition in ABC county financial market, how to build in line with their own characteristics Of the unique competitive advantage, the implementation of the strategy of blue ocean? In this paper, Zaozhuang City, Shandong Province branch of Shanting District as a specimen, to conduct an in-depth analysis to solve the answer to this question.