论文部分内容阅读
百货行业近年在低迷中前行。据商务部今年第2季度全国重点百货零售企业销售数据统计,全国百货销售额平均同比增4.53%,增速同比下降9.83%。虽然衰落一说可能言之尚早,但业绩增速下滑,百货行业的经营压力正逐步增大却是不争事实。据玩具业界人士指出,今年全国百货业绩欠佳,关门不在少数,进场的玩具企业肯定受影响,作为玩具主流渠道的百货,其地位在不少玩企看来已大不如前。百货公司在管理、电子商务和商品品牌等方面进行调整时,玩具企业如
In recent years, the department store industry has been on the downturn. According to statistics from the Ministry of Commerce for the second quarter of this year, sales of key department stores in the PRC were up by 4.53% on a year-on-year basis, representing a year-on-year decrease of 9.83%. Although the decline may be too early to say, but the decline in performance growth, the pressure on the department store business is gradually increasing it is an indisputable fact. According to the toy industry, this year the performance of the national department stores is not good and the door closed is not unusual. The toy companies entering the market certainly will be affected. As a mainstream toy department store, the position of many toy enterprises seems to have become worse. Department stores in the management, e-commerce and product brands and other aspects of adjustment, toy companies such as