应对农村金融市场日益激烈的竞争,农村中小金融机构需要建立有效的网络银行运营模式,满足农村市场中数量众多的小微“电商”及网购消费者的金融需求。打造专业的网络银行,构建全流程线上服务体系。相比物理网点,网络银行的“线上”优势既能突破网点辐射范围的限制,较大幅度降低网点 To cope with the increasingly fierce competition in rural financial markets, small and medium-sized financial institutions in rural areas need to establish an effective network banking operation mode to meet the large number of small and micro businesses in rural markets and the financial needs of online shoppers. Create a professional online banking, build the entire process of online service system. Compared to the physical outlets, online banking “online ” advantage can not only break through the radiation limits of the outlets, greatly reduce the outlets