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自本世纪20年代至今,美国广告业已有近80年的发展历史。随着社会经济的发展,进入后工业社会的美国,其广告业已发展至相当成熟的阶段,美国人口约2.6亿.占世界人口的5％,而广告年营业额1600亿美元,占世界年广告营业额的50％。其广告业有三大特色:专业分工科学细致、管理机制以自律为主、普遍采用高新技术。科学细致的专业分工
Since the 1920s of the 20th century, the advertising industry in the United States has had a history of nearly 80 years. With the development of the social economy, the United States has entered a post-industrial society whose advertising industry has grown to a fairly mature stage. The United States has a population of about 260 million people and accounts for 5% of the world’s population, while advertising has an annual turnover of 160 billion US dollars, accounting for annual advertising in the world. 50% of turnover. Its advertising industry has three major characteristics: the professional division of labor is scientific and meticulous, the management mechanism is based on self-discipline, and high-tech is widely used. Scientific and meticulous professional division of labor