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文化是民族凝聚力和创造力的重要源泉,是衡量国家或地区发展水平和核心竞争力的重要标准。文化创意产业是综合文化、创意、科技、资本、制造等要素的一种新型业态,它以人的创造力为核心,以文化为元素,以创意为驱动,通过知识产权的开发和价值增值的交易产生巨大经济效益。加快文化创意产业的发展,不仅是上海加快四个中心建设和提升城市软实力的内在要求,更是进一步满足人民群众多样化、多层次物质文化需求的基础保障。
Culture is an important source of national cohesion and creativity and an important criterion for measuring the level of development and core competitiveness of countries and regions. The cultural and creative industry is a new type of industry that integrates elements of culture, creativity, science and technology, capital and manufacturing. It takes people’s creativity as the core, culture as the element and creativity as the driving force. Through the development of intellectual property and the value-added Trading has enormous economic benefits. Accelerating the development of the cultural and creative industries is not only an inherent requirement of Shanghai to speed up the construction of the four centers and enhance urban soft power, but also the basis for further satisfying the people’s diverse and multi-layered material and cultural needs.