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在国内璀璨夺目的品牌明星中,澳柯玛无疑是最为闪亮者之一。在接连获得“中国驰名商标”、“中国名牌”等桂冠之后,澳柯玛近日又在爱国华人商会世界著名企业联盟、全球华人品牌推选科学研究院等机构联合推选的“2005年度中国著名品牌200强”中一举夺得电器、橱柜两个行业的全国著名品牌,成为本次评选中仅有的两个“双冠王”之一。澳柯玛的成功不仅在于创造了卓越的品牌,还在于对品牌成功的经营,将品牌这笔巨大的无形资产成功转化为有形的市场竞争优势。
In the country’s dazzling brand stars, Aucma is undoubtedly one of the most shining. After winning the title of “China Well-Known Trademark” and “Famous Brand of China” consecutively, Aucma has recently been jointly selected by the World Famous Enterprises Association of the Patriotic Chinese Chamber of Commerce, the Global Chinese Brands Selection Science Research Institute and other institutions. 2005 China Famous brand 200 “won the national famous brand of electric appliance and cupboard in two industries and became one of only two” double-crown "in this selection. The success of Aucma lies not only in creating a superior brand, but also in managing the successful operation of the brand, translating the immense intangible assets of the brand into a tangible competitive advantage in the marketplace.