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乔均:在近五年的中国市场,我们看到的最多的名词应该是品牌提升,而今天我们讨论的主题是品牌下沉。那么,什么是国际品牌下沉?如何理解品牌下沉?国际品牌下沉要采取怎样的策略?郑香霖:下沉对于中国营销市场来说,是从一线城市延伸下去,向二三线城市拓展。
Qiao Jun: In the past five years in the Chinese market, we have seen the most nouns should be brand promotion, and today we discuss the theme of brand subsidence. So, what is the sinking of international brands? How to understand the brand sink? International brands to take what strategy? Shen Xianglin: sinking for the Chinese marketing market, is extended from the first-tier cities to the second and third tier cities to expand.